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← Back to IdeasOgilvy Paris wins Grimbergen's communication account
Grimbergen, the iconic beer brand of the Brasseries Kronenbourg group, has selected Ogilvy Paris following a call for tenders to support the rollout of its communication strategy.
Starting in June 2025, Ogilvy Paris will bring its brand strategy expertise to Grimbergen to design and implement a 360° communication plan. The goal is clear : to modernize this iconic brand while highlighting its craftsmanship and thousand-year-old heritage.
"We are incredibly proud of the trust Grimbergen has placed in us. This success validates our belief that the most iconic brands are built at the intersection of integrated strategy and bold creativity. We look forward to working with the Grimbergen teams to unlock the full potential of this 900-year-old brand and make it resonate powerfully and contemporarily with today's consumers," said Benjamin Bregeault, Executive Creative Director at Ogilvy Paris.
"Grimbergen is a brand with a unique heritage, yet firmly focused on the future. By choosing Ogilvy Paris, we affirm our desire to usher Grimbergen into a new era of communication. Together, we want to elevate Grimbergen as a contemporary and distinctive brand in the beer market," said Marine Bettler, Grimbergen Brand Manager.