Read
← Back to IdeasOgilvy PR China Readout: What China’s 15th Five-Year Plan Means for Businesses and Brands
Ogilvy Public Relations China’s latest report provides an in-depth readout on the Fourth Plenary Session of the 20th CPC Central Committee, which concluded on October 23, 2025. This pivotal session formally adopted the Recommendations for China’s 15th Five-Year Plan (2026–2030), setting the strategic blueprint for the nation’s next stage of development.
As China enters what its leadership defines as the “Critical Five Years in a Decisive Decade,” the 15th Five-Year Plan outlines key priorities that will shape the country’s economic, technological, and social trajectory. The plan underscores China’s commitment to high-quality, sustainable growth—driven by innovation, resilience, and modernization—while balancing opportunity with rising global and domestic uncertainty.
Key takeaways shaping policy and market direction in the coming years:
- Driving High-Quality Development: Shifting focus from scale to sustainability, quality, and balance.
- Accelerating New Productive Forces: Advancing innovation through AI and technological self-reliance.
- Advancing Green Ambitions: Embedding sustainability into industrial and supply-chain strategies.
- Rebalancing Consumption: Strengthening the role of household demand in economic growth.
- Opening Up Strategically: Attracting foreign investment while balancing global trade with national priorities.
- Strengthening National Security: Modernizing capabilities to safeguard stability, data, and operational resilience.
Download the full report to explore what China’s 15th Five-Year Plan means for global businesses and brands engaging with the Chinese market.