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← Back to IdeasOgilvy APAC Unites Social Expertise Under Social@Ogilvy Banner
Ogilvy APAC today announced a unified social marketing offering under the Social@Ogilvy banner, providing clients across the region with a comprehensive suite of solutions. Built on the principle of "Connected Social," this approach is designed to help brands create impactful social-first, end-to-end campaigns and always-on initiatives that connect with culture, build brand, and drive sales.
While Ogilvy first introduced Social@Ogilvy globally in 2012, social marketing has long been a core focus for Ogilvy APAC. This strategic move consolidates Ogilvy’s diverse social expertise from paid and organic social, influencer marketing and social commerce into a single, unified team of 550 social experts in 16 markets.
The “Connected Social” offer tackles common issues brands face in the region, where they often work with a variety of social specialist agencies in individual markets without a holistic approach that ladders up to strategic brand and business goals. By bringing together its expertise in areas like social media research, campaign development, content creation, media planning/buying, influencer marketing, and social commerce/CRM, Social@Ogilvy provides clients with a single point of access to a complete range of social marketing services.
Chris Reitermann, Co-CEO of Ogilvy APAC commented: "Social media is one of the most powerful cultural forces shaping how people connect, communicate, and consume. Brands can no longer afford to simply 'do social' as a tactic; they must become social at their core by embedding cultural relevance, community, and conversation into every touchpoint. Our unified offering empowers clients with an integrated, seamless approach that drives deeper impact, greater efficiency and results from creating brand value, consumer engagement to social commerce sales.
Jeremy Webb, Head of Social@Ogilvy, added: “The way brands show up on social media in APAC needs better connection – with culture, with brand, and with business. Our in-house creators, media buying, influencer and commerce specialists, as well as content production and operation centers in Bali, Manila, and Wuxi, allow us to execute at scale and consistently, across every market in the region.”
To maximize social intelligence and impact, Social@Ogilvy utilizes a powerful suite of in-house tools and strategic partnerships. This includes leveraging the AI capabilities of WPP Open to gain deeper audience understanding, optimize campaign performance, and improve efficiency across all social initiatives. Social@Ogilvy has also strengthened its engagements with Meta and TikTok, with a number of custom-built and exclusive training and collaborative projects.