为了致敬于近日荣休的奥美大中华区董事长宋秩铭（TB Song），我们很荣幸地与大家分享《TB 奥美文化系列谈》，这是一部独家的 10 集纪录短片，旨在留念、发扬和发展如今的奥美文化，并启发未来更多的新生代后辈。

第一集

TB 讲述了奥美大中华区未来发展和奥美中国企业文化的「三个尊重」，以及奥美多年来在吸引和留住人才方面取得的成功惊艳。

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第二集

TB 分享了他在纽约与大卫·奥格威初次会面的细节，并解释了 “We sell or else” 这一宗旨背后的含义。

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第三集

“我之所以能在这个行业呆这么久，是因为每个阶段都有每个阶段的挑战。”TB 讨论了广告行业如此独特的原因，并解释了他为什么在这个行业孜孜不倦地耕耘了 40 多年。

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第四集

TB 对奥美的管理实践、为员工提供公司内部新机会的重要性以及如何处理工作冲突等方面提出了深刻见解。

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第五集

大卫·奥格威说:“我们欣赏杰出的专业人才，他们总是以最高技艺完成工作。我们也发现，这种人通常很尊重其他部门同事的专业意见。”TB 分享了他对传统的客户服务/策略/创意，「三人共振」的看法，并阐述了确保三者之间的合作为客户提供最佳结果的平衡点在哪里。

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第六集

“除非我们的公司足够开放，足够包容，否则我们永远无法创造出真正鼓舞人心的想法。”TB 分享了过去几十年来领导奥美在大中华区发展的一些管理理念，并解释了为什么品牌应该从内部开始建设。

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第七集

TB 从商业和人才两个角度阐述奥美如何实现在中国市场的本土化。

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第八集

TB 剖析了适合中国市场特点的广告公司全球化战略应如何精妙的布局实践。

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第九集

人工智能将如何影响广告公司未来发展? 广告有 “老” 与 “新” 之分吗? TB 与 4 位年轻的奥美人坐而论道。

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第十集

TB 继续与年轻的奥美人讨论当今新一代广告人才的情况，以及最佳的品牌本土化实践。

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