We are Living Offerings Cempasúchil

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Overview

Cerveza Victoria and Ogilvy Mexico have teamed up again for an emotional film commemorating Dia de los Muertos (The Day of the Dead). The film "We Are Living Offerings" takes a positive approach towards the idea of death and those who are no longer with us, exhibited through three stories. Each story focuses on the concept that those of us here on earth are the living memory of those who came before us, and that we are forever linked to our ancestors and family members who have passed on. Ultimately, the campaign is a celebration of Mexican roots, culture, and traditions.

Capability

  • Advertising

Team

  • Mexico City
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