Ogilvy Mexico and Cerveza Victoria created a film to honor the most important tradition in Mexican culture: El Día de Muertos. The campaign takes us to Xibalba, known as the underworld in Mayan mythology, the place where souls face their destiny. Ikal, a man who passed away, embarks on a visually moving journey tol Xibalba, which takes him and his family through farewells and reunions in the context of the traditions and dangers of the underworld.
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_WORK_01L.png?itok=LfutbNtO)
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_WORK_01R.png?itok=S7T8mptC)
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_SPLASH_HOME%20Regular.png?itok=jGDEMz69)
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_SPLASH_HOME_New.png?itok=xMVWZkoR)
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_WORK_04L.png?itok=qFWXricB)
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_WORK_02.png?itok=qe4TZgu7)
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_WORK_05.png?itok=MiYCL6_W)
![Xibalba - Cerveza Victoria Xibalba - Cerveza Victoria](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O191101_Cerveza%20Victoria_WORK_06.png?itok=d-d1p_Ir)