The Taste of Reunion Cerveza Victoria

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Overview

Just in time for The Day of the Dead, Victoria Cerveza has released a new beer, Victoria Cempasúchil, which contains extract of marigold flower— traditionally used to adorn altars and graves on this sacred day of remembrance for those no longer with us. To promote the new beer and the inspiration for it, the brand and Ogilvy Mexico collaborated on an emotionally-packed film, boldly and innovatively telling the story of a father and brother who long to see their loved ones again.

Capability

  • Advertising
    PR

Team

  • Mexico City
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