Invisible Films Cerveza Victoria

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Overview

Ogilvy México & Cerveza Victoria dazzle again with a new campaign “The Unseen Film”, a piece that seeks to recognize and give visibility to indigenous Mexican creativity and talent. The campaign is highlighted by a series of five documentaries created by the great filmmaker Martha Colmenares, an indigenous woman from Sierra de Oaxaca. In 1980, Martha assumed the mission of capturing and registering the costumes and traditions of her community and surrounding towns, becoming one of the pioneers of indigenous cinema. While over 40 years have passed since Martha began filming, the end product is a resonant and impactful piece that is ahead of its time.

Capability

  • Advertising
    PR

Team

  • Mexico City
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