Poop Emoji Ice Cream Burger King

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Overview

Burger King continues to stand against artificial ingredients, echoing consumer sentiment that is increasingly asking for real food. On the heels of recently announcing that Burger King's ice creams and desserts are 100% free of artificial ingredients, the brand has created a funny and memorable campaign around a new product: Poop Emoji Ice Cream. Much like the renowned Moldy Whopper campaign, the Poop Emoji Ice Cream makes people think about what's in their food, and makes a strong point about what's in Burger King's food.

Capability

  • Advertising
    Experience

Team

  • DAVID São Paulo
Poop Emoji Ice Cream - Burger King | Ogilvy
Poop Emoji Ice Cream - Burger King | Ogilvy
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