Burger King is promoting the fact that its Whoppers are now made with no artificial preservatives in a way that breaks many advertising rules. The campaign, which includes a film and out-of-home visuals, shows what happens to a Whopper when it's left out for over a month: it becomes The Moldy Whopper. While you wouldn't want to eat a Whopper after the mold sets in, there's something beautiful about the absence of artificial preservatives.
![The Moldy Whopper - Burger King | Ogilvy The Moldy Whopper - Burger King | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-01_INGO_Burguer-King-Moldy-Whopper.jpg?itok=nc2CLpBi)
![The Moldy Whopper - Burger King | Ogilvy The Moldy Whopper - Burger King | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-02_INGO_Burguer-King-Moldy-Whopper.jpg?itok=0nnSf7uO)
![The Moldy Whopper - Burger King | Ogilvy The Moldy Whopper - Burger King | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/BK%20-%20Moldy%20Whopper%201.jpeg?itok=GyGj479N)
![The Moldy Whopper - Burger King | Ogilvy The Moldy Whopper - Burger King | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/BK%20-%20Moldy%20Whopper%204.jpeg?itok=x9QSWO2H)