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Late Night Stores Burger King

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Burger King hoped to convince people to utilize the brand's new delivery service. So DAVID São Paulo came up with the idea to use viral incidents at the brand's own stores to show people that sometimes, it's best to avoid the store—especially late at night. The campaign was led by a film showing bizarre pranks, playful fights, oddball disruptions—all happening at a Burger King late at night. But that doesn't mean you have to put up with it to get your Burger King.


  • Relationship Design


  • DAVID São Paulo
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