It's one thing for fans of a famous popstar to adorn themselves with a tattoo of their favorite artist. It's another for one of the biggest popstars in the world to have a tattoo of your brand. That's exactly where Heinz ketchup found themselves with Ed Sheeran. The singer is such a fan of Heinz that he has a picture of a Heinz ketchup bottle on his arm alongside his many other tattoos. The brand saw a clear opportunity, and with the help of DAVID Miami, created a set of limited edition Heinz ketchup bottles that looked just like the tattoo version on Ed Sheeran. It became Heinz's most successful global campaign ever.