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Nothing University Cadbury 5 Star

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What if AI is able to do so many of our jobs that we're left with nothing to do? Who will teach us to do nothing? Ogilvy India, Wavemaker and Cadbury have teamed up on a new campaign for 5-Star that created an esteemed university for that exact purpose. "Nothing University" is the place to go to learn critical post-AI life skills, with online courses like Pretending to be Busy, Buying Time, and Acting Busy.


  • Relationship Design


  • Ogilvy India
    Wavemaker India
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