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Nothingcoin Cadbury 5 Star

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Inspired by its 5-Star Bar's tagline "Do Nothing," Cadbury and Ogilvy Mumbai created a humorous campaign in response to the explosion in popularity of investing in cryptocurrency. Investing in anything, especially crypto, can be intimidating. So the campaign urged people to take a cue from 5-Star and invest something that they have a lot of—nothing. Introducing Nothingcoin, the new currency that rewards doing, well, nothing. The more nothing you do, the more Nothingcoin you mine. With Nothingcoin, Cadbury gave consumers the opportunity to be rewarded for doing nothing, other than maybe enjoying a tasty 5-Star bar.


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