5 Stars Everywhere Cadbury

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Overview

Cadbury and Ogilvy Mumbai have come together to create a campaign that takes the 5 Star chocolate bar's classic tagline "Do Nothing" to a whole new level. With ad spend ramping up for the festive season, 5 Star decided to do the opposite, and spend nothing on ads this season. Instead, an easy change to 5 Star's logo helped turn every mobile app in the world into a free advertisement for 5 Star. In that way, #5StarsEverywhere is the biggest ad campaign ever.

Capability

  • Advertising

Team

  • Mumbai
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