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5 Star Mush Detector Cadbury 5 Star

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Entering the month of February, the air is dense with the chatter of love. For singles, this is one of the most maddening times, but fear not — Cadbury 5Star, the iconic brand from Mondelēz India, in partnership with Ogilvy India and Wavemaker India, has launched yet another unique campaign to help singles navigate through the love-sick zones and dodge gushy couples. As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects the most mushy, lovey-dovey hotspots, where romantic, Valentine's Day happenings are going on—letting folks find the quieter areas and "Do nothing in peace."


  • Advertising


  • Ogilvy India
    Wavemaker India
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