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Missing Chalices Stella Artois

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Every year, thousands of Stella Artois Chalices go missing from bars. While most brands would find this "unacceptable," Stella Artois considers the borrowing of a Chalice "understandable" and sees it as proof of the brand’s value to consumers. That’s why Stella chooses to celebrate this unique and distinctive asset in a new campaign. Created by DAVID New York, the campaign includes print ads, radio spots, and a film. The print ads and film authentically portray chalices finding new homes in domestic settings, while the three radio spots draw inspiration from heist movie music and dialogues, imagining conversations between bar-goers planning chalice robberies.


  • Advertising


  • DAVID New York
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Kitchen Countertop - Stella Artois | Ogilvy
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