The First Car Showroom Inside a Bus Kia

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Overview

Historically in El Salvador, buses double as a transportation mode and as a place to buy goods. Fruits and vegetables, jewelry, books and more can often be bought on public transport buses as local merchants sell to the captive audience. But nobody's ever tried to sell a car in a bus...until now. Ogilvy El Salvador, in partnership with Excel El Salvador and KIA, decided to create “the first car-showroom inside a bus”.

Capability

  • PR
    Experience

Team

  • San Salvador
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