The Eye Tracker Supermax

← Our Work Info

Overview

When significant weather events are on the horizon, it can cause panic buying that only ensures some people will be left without critical supplies, while many go to waste. To help everyone in the community in these distressing times, SuperMax and de la cruz Ogilvy teamed up to create the Eye Tracker. With direct data from the National Hurricane Center as well as geolocation data, the Eye Tracker is a platform designed to both give people a better and more accurate forecast, while also specifying which products and supplies each home should buy and which they shouldn't.

Capability

  • Experience

Team

  • De La Cruz Ogilvy

Awards

  • Cannes Lions Gold
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