Chicken nuggets that are made with absolutely no chicken, but taste exactly like chicken? Confusing, we know. DAVID Madrid and Burger King are back with their campaign remarking on the confusing times we're living in, but this time, the campaign includes radio, press, and out-of-home in addition to the film that kicks it all off. While people ponder confusing questions like whether or not "Max" is a boy's name or a dog's name, or whether deleting a message actually sends a message, Burger Kings presents the perfect food option for these times.