Scratch Boards Tony Hawk's Pro Skater

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Overview

DAVID Madrid and gaming company Activision teamed up for an exciting new campaign featuring skateboarding legend Tony Hawk and the popular video game that he popularized, Tony Hawk's Pro Skater 1 & 2. By sharing a video of Hawk skating on social channels, people can enter a contest to win a limited-edition scratchboard—a skateboard which, as the bottom of the board is scratched away on rails, steps, and other skating surfaces, reveals codes that can be entered online to redeem even more exclusive prizes.

Capability

  • Experience

Team

  • DAVID Madrid

Awards

  • Cannes Lions Gold
Scratch Boards - Tony Hawk's Pro Skater | Ogilvy
Scratch Boards - Tony Hawk's Pro Skater | Ogilvy
Scratch Boards - Tony Hawk's Pro Skater | Ogilvy

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