Cadbury 5 Star, India’s beloved chocolate brand, and Ogilvy India have come together to launch yet another quirky "Do Nothing" campaign, elevating the brand proposition with a funnier take on keeping things light. The new spot, titled "Elevator," tells the story of a person whose phone rings at the most inappropriate time, but he's too absorbed in enjoying his Cadbury 5 Star to do anything about it. The campaign is a playful reminder that in a world obsessed with doing more, slowing down and savoring the simple pleasures can be the ultimate act of chilling.