Are we working from home or living at work? Can we really master a skill after taking an online masterclass? Should we sneeze into our elbows and still bump elbows when we run into people? These times are rather…puzzling. The “Confusing Times” campaign highlights a handful of confused characters dealing with all kinds of small everyday contradictions, to promote their most confusingly tasty sandwich: The Impossible Whopper.
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Cannes Lions Gold