Crypto Ad Burger King

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Overview

Crypto can be difficult to understand, but delicious food isn’t. So Burger King teamed up with Robinhood, a brand that really knows cryptocurrency, to bring it to people who really know delicious food – BK® Royal Perks members. Burger King let the most loyal BK guests get a side of cryptocurrency when they purchase their BK favorites. Members who spend $5 or more on the BK app, website, or in-restaurant using “My Code” at participating restaurants, are rewarded with a side of cryptocurrency, powered by Robinhood Crypto.

Capability

  • Experience
    Growth & Innovation

Team

  • DAVID Miami
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