Begin Bold BULLDOG

Begin Bold, is not just a campaign line but it’s an attitude, because it doesn’t matter what you’re going to begin but how you’re going to do it. An invite to take control of our own life, regardless of the failures you might face along the way.
A digital first global campaign with an accurate social media strategy, made of two different yet integrated productions that brought to life a number of contents both static and dynamic where characters and product speak the same language.