Roberta La Selva
Chief Executive Officer
Roberta, CEO of Ogilvy Italy since 2018. Previously, she gained extensive experience in some of the most important agencies in the WPP Group including Y&R (now VMLYR) and JWT (now WT). She then chose to further explore the world of digital and branded content by giving her own contribution to the growth of Condè Nast (as senior Vice President) and in the role of General Manager for Vice Italia where she managed, in particular, projects that connected big brands to the world of editorial storytelling for millennials.
After 4 years in publishing, she returned to the world of leading communication agencies and joined Ogilvy where she has found fertile ground to express her skills and to foster her passion for communication and innovation.
Roberta believes that sharing, good relationships and a healthy and stimulating environment are the key to good productive work. She has always focused on the human factor, a combination of talent and passion, to fuel the success of an agency.
Passionate about good food and good wine, she loves poetry which although easily forgotten, she says, leaves an indelible mark. She loves the countryside, animals and outdoor sports. She lives in Milan with her young family and a household of pets.
In Ogilvy she has found the place where she can best express her attitudes and her desire to continue growing, transforming, and overcoming important challenges.
President and Chief Creative Officer
After a period spent as a recordist assistant, in 1996, he graduated in art direction, successively working in both leading national and international advertising agencies. He first started in Young & Rubicam, later moving to D'Adda, Lorenzini, Vigorelli and subsequently since 2000, he worked in DDB, DLVBBDO and Armando Testa in Milan with the role of Creative Director. In 2009, he relocated to New York after being appointed as the Worldwide Creative Director for Jaguar and other luxury brands of the Havas group.
Two years later, he returned to Italy to become the Executive Creative Director of Ogilvy & Mather Advertising and in 2013, he became the Chief Creative Officer of Ogilvy Italy. In his portfolio there are national and international awards, including Cannes Young Lions, Grand Prix at ADCI, New York Festivals, Epica, Cannes Lions, Clio and D&AD.
During his extensive career, he has written about art, taught advertising and collaborated with the Triennale Museum in Milan. Passionate about photography, in 2005, he took up a career as an artist. Today, his works are exhibited in contemporary art galleries in Milan, Paris, Istanbul and New York.
Chief Financial Officer e Chief Operating Officer
Born in Milan on 1962 Marco’s career at Ogilvy began is 2006 as Chief Financial Officer at Ogilvy & Mather Itay. He begins his professional path on 1987, before achieving his degreee in Business Administration. Since 1992 he operates in the media sector, initially in an editorial company ad later in care of an advertising concessionaire , in a media center and finally in an advertising agency.During these years, he faces contexts in continuous evolution, management changes, fusion and acquisitions.Today his major responsibility is in support of the commerciale department concerning contract drafting.
In 2020 Marco assumed the role of Chief Operating Officer and in this role he was responsible for mergers, acquisitions and the financial support for all departments of the Ogilvy & Mather Italian group.
Passionate abouT Classic Music
He enjoys many sports including footbal, running and cycling.
Managing Director & Business Development Director
With 10+ years of experience in the context of marketing and integrated communication at an international level, Federica has a dual role within the Ogilvy Group as Managing Director and Business Development Director.
In 2016 she joins Wpp in charge of the Group’s clients and special projects for all of the Italian Holding’s operating companies (around 60 legal entities) with particular attention to the coordination and management of all key interactions within the corporation and ongoing development of key internal and external partnerships and collaborations at local and international level. Since 2019 in Ogilvy Federica is leading management and coordination of all new business opportunities, in line with the agencies’ creative, cultural and business goals. She oversees all aspects of Ogilvy’s clients identifying barriers and best practises to push the business objectives forward.
General Manager and Go to Market Leader
Daniela has more than 30 years of experience leading and growing award winning global and local brands.
She began her career in a boutique agency in Milan, working on different accounts and industries in Finace, Telco&Tech, FMCG, Food&Beverage.
She then joined Ogilvy to lead global and local brands (American Express, Unicredit, IBM, Nestlé, Unilever, Wind Tre), and manage inter-agency teams across different disciplines.
She specializes in developing integrated, multi-market campaigns for global, regional and local clients.During her career, she has focused on developing an integrated working culture with multidisciplinary teams. In recent times, she has built out offers focusing on branding, digital and customer engagement and commerce.
Her greatest effort is to focus on driving client satisfaction and measurable business results.
She is the Business Leader of the Advertising Branded Content and Experience.
Head of Influence&PR , PR
Anna is PR practice leader in Ogilvy Milan’s office, with +12 years experience in PR and Digtal PR cross-category at international level. She is an enthusiastic and pro-active commmunication professional always looking for new point of view and creative solutions to engage and connect consumers by designing integrated, immersive stories and experiences.
In her portfolio she boasts a variety of clients spanning different industries such as The Walt Disney Company, San Carlo, Ikea, Bacardi Group, Mitsubishi Electric, Deutche Bank, DLA Piper, Hines, etc.
Head of Data & Analytics , Consulting
Since more than 10 years, I have been focusing on performance analysis across a broad variety of data.Translating analytical findings into the language of decision- makers is my ultimate goal.
In Ogilvy, I work very close with Strategic Planners and CX Designers in data-driven projects. My main scope is to identify trends and strategic insights to support the different areas of the agency, as well as to understand the evolution of the consumer experience through data; connecting of all dots between on-offline media insights; support and guidance for marketing plan strategy.
Overall, I had the chance to support international clients across different industries: media, utilities, sports, automotive, food.
Head of Social , Experience
Head of social with a passion for digital and new media.
She’s always up to date with new trends and the latest social media innovation. Thorough and detail-oriented, she can handle complex workflows and deliver the work at the best of her team possibilities, in terms of timing and execution.
Working in the industry since 2014, she’s able to understand the best channels to tell a brand story, guiding consumers in the their personal path to purchase.