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Who’s Watching? Netflix

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Netflix's new campaign speaks to human contradictions and the platform's role as a remedy for these contradictions. When we fire up Netflix, we're greeted by the message "Who's Watching?" In the new brand film "Norma," from DAVID Madrid and directed by Juan Cabral, a woman begins to doubt who she really is after seeing the question on her television. A kaleidoscopic journey unfolds that initially seems to have no solution, yet ends with the acceptance of the fact that Norma is not just one person, but many.


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  • DAVID Madrid
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