La Falla De Papel Netflix

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Overview

Las Fallas is one of the most memorable—and explosive—celebrations in Spain. Netflix and DAVID Madrid created a one-of-its-kind outdoor experience to create excitement for the upcoming season of the pulse-pounding show Money Heist. During Las Fallas in Valencia, hundreds of monuments are built, and then burned in celebration. So the team created a Falla inspired by Money Heist, along with commemorative merchandise, while drumming up interest for the burning to come. And when it did, the result packed a plot twist worthy of the show—one which carries a teaser for the season finale.

Capability

  • Advertising
    Experience

Team

  • DAVID Madrid
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