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By Georgina Netflix

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To launch the new season of the series I Am Georgina, Netflix has launched a disruptive campaign that takes the main character Georgina Rodriguez's passion for handbags and her role as an international icon to a new level. Displayed on Madrid’s main street, the billboard itself will be made into a line of exclusive bags. People can enter to win one by sharing a photo of the billboard on social media, saying why they deserve it.


  • Advertising
    Relationship Design


  • DAVID Madrid
By Georgina - Netflix | Ogilvy
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