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We Can Make Peace Come True Emergency

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Ogilvy and Emergency created a video to wish the world not only a new year, but a peaceful one—without war. An ambitious goal that is more urgent than ever, given the outbreak of the conflict in Ukraine. To create the film, Ogilvy Italy teamed up with an international set of AI artists, speakers and composers, and utilized a number of AI tools like Stable Diffusion, MidJourney, Dall-e 2, Lexica Aperture to turn Emergency founder Gino Strada’s words into images. As he said: "To create a world without war, we have to imagine it first."


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