Everyone Deserves a Future Emergency

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Tens of millions of people worldwide have had to leave their homes, families and lives due to persecution, war, violence, or human rights violations. In its latest campaign for Emergency—an Italian NGO that provides free, high-quality healthcare to victims of war—Ogilvy Italy shows the consequences of war through the eyes of those who experienced it. The film centers on the tough choices facing a mother living in a country hit by war. The story starts just like any other day, with a girl getting ready to go to school, but ends with an unexpected finale: a painful separation, just like the ones that many people around the world are forced to experience every day due to violence and war. The film acts as a stark reminder that millions of people around the world are in desperate need of our attention and our assistance.


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