Testicular cancer affects more than 3,337 people annually in Mexico. And it is estimated that nearly 10,000 men will develop testicular cancer each year in the United States. Unfortunately, many cases are detected at advanced stages. Why? The far majority of the male population avoids medical appointments due to embarrassment, fear, or just not feeling like they need it. So the Alba Foundation, in association with Ogilvy Mexico and Ogilvy Health New York created "Test-icles," the first campaign ever encouraging men to take a pregnancy test to diagnose potential testicular cancer.