#MixForBoobs NRJ Belgium and Pink Ribbon Belgium

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Overview

To mark International Breast Cancer Awareness Month, Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon Belgium are launching an original campaign to teach essential hand movements that every woman should know, using the tip of her fingers: how to perform a self-examination and spot the nine warning signs of breast cancer. #MixForBoobs is an original campaign and an educational programme based on a simple but unpublicised fact: the scratching techniques used by DJs to mix on vinyl decks are identical to the self-examination techniques that all women must learn to detect breast cancer.

Capability

  • Experience

Team

  • Social.Lab Belgium
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