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Tenderness Against Lonliness Milka

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Milka and The Red Cross have collaborated on a new campaign recognizing that we are more alone than ever. According to a new study study, more than 5 million people in Spain suffer from unwanted loneliness, with up to 80% of people under 35 admitting to having felt lonely at some point in their lives. To raise awareness and promote empathy and concrete actions to build a more united community, Ogilvy Spain crated a film that depicts a cube, as a visual metaphor, which encapsulates the deep isolation of unwanted loneliness. Through intimate testimonies, the film explores how loneliness affects different people and how simple acts of support can make a big difference, inspiring a change towards a more compassionate and supportive society.


  • Advertising
    PR & Influence


  • Madrid
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