This year, Greece has seen a disturbing rise in domestic violence cases. Many of these incidents have been falsely attributed to extreme passion—or have been called "love" crimes. Mondelēz's Lacta, a chocolate brand that for years has been telling love stories, produced a short film that shows what a love story is not. Created by Ogilvy Greece, "Don't ever leave me"—helmed by acclaimed Greek director Argyris Papadimitropoulos—stars two young actors in what appears to begin as a cliché love story, set under the Greek summer sun. Soon, however, the story takes a darker turn, and viewers get to experience the manipulative ways women are being trapped in toxic relationships.
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