Sunshine, Anytime Corona Sunbrew

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Overview

The sun is the most direct source of Vitamin D. So why shouldn't Corona also provide this benefit? DAVID Miami saw an opportunity for the globally-recognized beer brand, so they helped Corona launch Sunbrew, a new 0.0% alcohol beer that's a source of Vitamin D. To launch the product, DAVID Miami created a memorable film set in the bright sunshine and a beautiful beach. Showing the sun as a vital source of life, the film presents Sunbrew as the perfect beer to complement a day in the sunshine, as well as for those who may not be getting as much sun as they'd prefer.

Capability

  • Advertising
    PR

Team

  • DAVID Miami
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