Back in November 2020, @DanannMcAleer tweeted a story he wrote as a seven-year-old child, complete with illustrations, claiming it was the perfect Christmas advert. He even tagged John Lewis, inviting them to use it for their 2021 campaign. John Lewis didn’t, but Twitter did. To show how the Christmas spirit floods Twitter every year, the platform brought this story to life: a surreal tale about two snowflakes, or rather ‘snow flacks’, called James and Jack, whose adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd and it’s proof that the best kinds of Christmas conversations happen on Twitter.