skip to content

Sound Tour Spotify

← Our Work


Because of the pandemic, many travelers in Japan had to stay domestic. In order to re-connect people with local culture and create new and immersive experiences, Spotify Japan created Sound Tour, a collection of audio playlists that matched and enhanced the visual nature of popular tourist destinations and attractions. At each location, people could find Spotify codes—creatively constructed by local artisans that fit naturally and seamlessly into the location—which triggered the unique audio experience.


  • Relationship Design


  • Geometry Ogilvy Japan
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.