Smart Spokes Eyes Japan and Uber Eats

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Teaming up with tech startup Eyes Japan, Ogilvy Tokyo launched a road safety campaign using UberEats delivery bicycles as the medium. Uber Eats bikes were equipped with a Gyrokinetic LED that turned each wheel into a digital screen that comes to life once in motion, displaying glowing safety messages, “See Me”, “Give me Space”, and “Care for Me” on the streets of Tokyo. In addition to encouraging more consideration for delivery cyclists, the campaign also raised the profile of UberEats.


  • PR


  • Tokyo
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