Second Life IBM

← Our Work Info

Overview

Japan has the world's largest aged population, with 1 in 4 people over the age of 65. Many will spend over 20 years after their retirement feeling lonely and unproductive. IBM teamed up with Masako to create Second Life. Powered by Watson, Second Life is an AI-led tool that converses with elders and suggests jobs that will fulfill them and offer them a way to feel engaged in their lives.

Capability

  • Advertising
    Experience

Team

  • Tokyo

Awards

  • Cannes Lions Bronze
    D&AD Wood
    One Show Bronze
no title
Subscribe to stay up to date with our latest thinking