Secret Codes Netflix

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Overview

DAVID Miami has teamed up with Netflix to promote Mr. Harrigan’s Phone, a film about a boy and an aging billionaire who bond over books — and their first iPhones. But when the older man passes, their mysterious connection refuses to die. The drum up excitement for the film, Netflix tapped into the film’s biggest mystery to stir conversations about it—turning the cryptic messages sent by the deceased Mr. Harrigan in the film into "Secret Codes" across billboards in New York’s Times Square and Los Angeles’ Sunset Blvd. Passersby were sent the secret codes via Bluetooth technology, leaving them to decipher the hidden message.

Capability

  • Experience

Team

  • DAVID Miami
Secret Codes - Netflix | Ogilvy
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