Trident Vibes Mondelez

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Overview

Trident has a new campaign out hyping up its new Trident Vibes gum, a new flavor-packed, sugar-free gum featuring Sour Patch Kids. Created in partnership with DAVID Miami, the launch is being supported by a collaboration with singer Chlöe for a TikTok challenge called #ChewTheVibes. Fans are invited to post their own attempts to mimic the singer's choreography (and chewing style) and have a chance to win big.

Capability

  • Experience

Team

  • DAVID Miami
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