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Responsible St. Patrick's Day Jameson Irish Whiskey

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Overview

St. Patrick's Day is one of the biggest celebrations in Chicago each year. As one of the premier Irish whiskeys, Jameson knows a lot about celebrating St. Patrick's Day—and how out of hand things can sometimes get. Ogilvy Chicago and the brand created a humorous audio campaign that takes the form of police transcripts from past St. Patricks' Day, describing instances of absurd and hilarious behaviors of some who might have overindulged a bit. The spots remind people to not push their luck this St. Patrick's Day and celebrate responsibly.

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