Lockdown brought a new element to the desolate urban landscape: People dining in the streets. Uncomfortable positions, improvised furniture, arguable hygiene, and uncountable stains on our clothes— the whole street-dining thing was a necessary but maybe not so pleasant experience.
The day Burger King restaurants in Germany were open for dining again was worthy of celebration, so we built a campaign around the fresh and raw slices of life that impromptu outdoor dining brought. Though quirky and optimistic in its own right, the days of having a Whopper next to a dog peeing were finally over.
