The Loudest Call Whitelion

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To give Australia's at-risk youth a voice, advocacy group Whitelion and Ogilvy Sydney looked to the streets, leveraging the fact that every public pay phone in the country is part of the public record. With some automation help, Whitelion placed a call to every pay phone in Australia...all at the same time. When someone answered, they were greeted with a message on behalf of Australia's at-risk youth who are in need of support.


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