Are You OK R U OK

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Overview

After almost three years of disruption thanks to the pandemic, lockdown loneliness, job insecurity, destructive fires, floods and rising living expenses driven by inflation, many Australians are going through a tough time. An average of 8.6 Australians die every day by suicide. Ogilvy Australia has developed the campaign for this year’s R U OK?Day theme, ‘Ask R U OK? No Qualifications Needed’. It’s an idea that speaks to every Australian, giving them the confidence to ask the simple, but potentially life changing question, ‘Are you OK?’

Capability

  • Health

Team

  • Sydney
Are You OK - R U OK | Ogilvy
Are You OK - R U OK | Ogilvy
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