After almost three years of disruption thanks to the pandemic, lockdown loneliness, job insecurity, destructive fires, floods and rising living expenses driven by inflation, many Australians are going through a tough time. An average of 8.6 Australians die every day by suicide. Ogilvy Australia has developed the campaign for this year’s R U OK?Day theme, ‘Ask R U OK? No Qualifications Needed’. It’s an idea that speaks to every Australian, giving them the confidence to ask the simple, but potentially life changing question, ‘Are you OK?’
![Are You OK - R U OK | Ogilvy Are You OK - R U OK | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK_001%20O220922RUOK.jpg?itok=1gfAbH7v)
![Are You OK - R U OK | Ogilvy Are You OK - R U OK | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK_002O220922RUOK2.jpg?itok=he69fI1Y)