Fansurance AAMI

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Overview

As a major partner of the Australian Football League, AAMI is proud to support football fans for all their insurance needs, whether they’ve damaged their car or their home. But until now, there’s been no way of helping fans who’ve experienced a clanger that damages their pride. That’s why AAMI is introducing Fansurance, a competition that helps fans recover from football related mishaps, like dropping a pie, shrinking their team jersey or going to the wrong stadium. The campaign was launched with a film, sharing humorous examples of fan clangers and encouraging people to enter the competition by visiting the site and sharing their own clanger moments. Fans would then be in the running to win tickets to the 2022 Toyota AFL Grand Final, as well as Clanger Credit Prepaid gift cards to help them recover. The campaign launches nationally in major broadcast channels, in conjunction with OOH, print, radio and social.

Capability

  • Experience

Team

  • Sydney
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