Burger King in France wanted to show that it is connected to families who are going through difficult times during the period of lockdown. Social isolation can be particularly difficult on children, especially those who have had birthdays come and go without a party. So Burger King decided to hold a social media contest that rewarded 500 children with Burger King themed birthday parties once the isolation restrictions are lifted. People entered by tagging Burger King in social posts that featured a photo of their child's at-home birthday party and cake celebrations.
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