Inspired by the fact that kids want what their parents have, "It’s Only Natural" is built on a montage of videos taken on smartphones that show babies and toddlers reacting to their parents enjoying the Whopper burger. There is no performance or dialogue in the videos, just babies and toddlers' genuine reactions - either in awe or trying to reach for the burger - as their parents take a bite. The charming campaign is a celebration of Burger King’s market-leading commitment to steering clear of artificial flavors, colors and preservatives in its ingredients and presents a powerful reminder to audiences that real ingredients always taste better.