Escape The Loop The International OCD Foundation

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OCD is a term commonly used, but not commonly understood. Thanks to pop culture, it is thrown around casually when referring to being overly tidy or organized. But OCD isn’t an adjective. It’s a serious mental health disorder causing people to suffer from intensely negative and intrusive thoughts as well as repetitive actions – and the first signs typically shows when you’re a teenager. Ogilvy Denmark, in collaboration with the International OCD Foundation, created a campaign designed to change the perception around the stereotyped term, and to help suffering youths break the vicious cycle at an early stage. The campaign uses the pop-cultural language of GIFs as a parallel to the repetitive actions that define OCD – flooding GIPHY with situations covering the most typical compulsive actions.


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